“The design principles established through the history of Print Design are also true for Interaction. In our exploration of the differences, we’ve forgotten how much they are the same. They are both about clarity in communication and simplicity through systems. I believe we can learn from Print Design and apply to Interactive experiences:

1. Hierarchy and Structure with Grids

2. Confident use of Negative space

3. Reduction of Elements

4. Objectivity through Imagery

5. Emphasis on Typography

6. Proportion and Pacing

7. Universal Iconography”

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also interesting:

Christina Kral


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