‘Finally Getting the Message: McLuhan’s Media Practice’
A lecture by Graham Larkin given at the Marshall McLuhan Salon, Canadian Embassy, Berlin, in 2011
A publishing research prototype by the Hybrid Publishing Consortium
View the player – https://mcluhan.consortium.io/
The Hybrid Lecture Player is a new open source platform release that allows you to turn lecture documentation into a multi-format publication.
The case study focuses on the long-running video documentation of an insightful lecture by the historian and curator Graham Larkin on Marshall McLuhan’s own experimental publishing and media practice. The player unpacks the lecture’s sections to transform it into a hybrid lecture environment that reveals the knowledge contained in the video in exciting ways, encouraging users to watch it further and engage with McLuhan archives.
The Hybrid Lecture Player is part of a broader investigation on publishing and engagement with archives that we have called, ‘Traces on the Archive’. Traces refers to the users activity in the archive, highlighting the hidden parts of the archive, and the visitor’s journey through a collection. In addition to making multimedia content practically available through digital technologies, such as the Hybrid Lecture Player, the study also develops concepts that provide a variety of methods and examples of how to access and activate an archive.
Code, demo and guide on GitHub – implement your own Hybrid Lecture Player!
Read about our research – ‘Traces on the Archive’
Feedback and bug reporting appreciated as this is the first release of the prototype with an exciting roadmap ahead.
Thanks to our collaboration partner on the project the Marshall McLuhan Salon, Canadian Embassy, Berlin, which holds the largest Marshall McLuhan archive in Europe. The Graham Larkin lecture (2011) was supported, filmed and is used here courtesy of the Marshall McLuhan Salon. http://www.mcluhan-salon.de/
Thanks to AVCO Ltd for the Hybrid Lecture Player development contributions. http://avco.com
Simon Worthington – concept, project lead
Christina Kral – concept, project manager
Graham Larkin – lecturer, slides, network in Canada, exchange
Daniel Jackson, AVCO Ltd – Hybrid Lecture Player developer
Loraine Furter – interface design
Johannes Amorosa – Sysadmin
Annika Gieselmann – transcription draft
Peter Carty – transcription copy editor
Baruch Gottlieb – associate editor
Stephen Kovats – instigator
Thank you to Baruch Gottlieb for proposing this lecture to use for this case study.
Special thanks to Andrea Boegner and the Marshall McLuhan Salon at the Canadian Embassy in Berlin for providing space, thought and materials in order to see this case study come into existence.
Lecture courtesy of Graham Larkin. Slides, where applicable, courtesy Graham Larkin and the Estates of Marshall and Corinne McLuhan from archives held at the Libraries and Archives Canada (LAC).
Funded by the EU major project Innovation Incubator Lüneburg.
Hybrid Publishing Consortium is part of the Hybrid Publishing Lab at the Centre for Digital Cultures, Leuphana University, Lüneburg, Germany and is funded by the European Union and the German federal State of Lower Saxony.