McLuhan Media Sprint Recap / Outlook

Christina Kral —  December 31, 2014 — Leave a comment

Traces of McLuhan – A Media Sprint at the Marshall McLuhan Salon

Unbenannt

In late November, the Hybrid Publishing Consortium held a one day workshop at the Marshall McLuhan Salon in the Canadian Embassy in Berlin. This intense and positively stirring event brought together McLuhan scholars and software developers who all shared their views on working with and publishing from the archive. Together we mapped out these perspectives, potential needs and approaches.

The day concluded with a practical session hosted by Erich Decker and Matthias Helmut Guth from Cluster Asia Europe at the Heidelberg University. After showcasing their cross media annotation tools, they walked us through the technology, applying it to the specific case of the McLuhan archive and its video and textual content. Naturally this session could only raise awareness of what can be done and provide a feel for the workflow—it’s only just the beginning.

Hence, in early 2015 we plan, together with participants from the workshop, to complete two smaller projects that will focus on two particular works within the archive and employ the technology introduced during the media sprint. The aim will be to create small, tangible packages that can be used for educational purposes and the promotion of the archive and its content. More on that soon.

Happy new year!

Amongst the participants were Delphine Bedel, Sabine Claßnitz, Peter Cornwell, Eric Lars Decker, Baruch Gottlieb, Matthias Helmut Guth, Stephen Kovats, Alexander Kramer, Heinz-Günter Kuper, Martina Leeker and Steffi Winkler.

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