HyPub Links of The Week #9 the pros and cons of platishers

Sara Morais —  April 1, 2014 — Leave a comment

In the ever-changing digital world, it is not surprising that words are constantly created to describe new processes online. #platisher has been one of those words for a while, which makes this weeks link collection to be all about this mixture of publisher and platform.

This week starts off with Porter Anderson contemplating on the “Mystery of the Hybrid”. In his article on thoughtcatalog, Anderson discusses whether or not self-publishing seems to be the way to publish in future and if traditional publishing will soon be history.

Brands and prominent users like comedian Rainn Wilson are complaining about Facebook’s algorithm changes and how that forces them to pay money to reach their fans and followers. Mathew Ingram talks about what happens when companies can decide what is signal and what is noise. Read the full article on GigaOM.

In another article, Ingram also describes how non-profits and advocacy groups are expanding their ability to produce their own journalism in much the same way that brands and advertisers have been, calling them “almost journalists” – a term media-watcher Dan Gillmor introduced to describe agency-driven information curation. Read the full article here.

Karen McGray addressed the problem of separating content from form online. Inviting other users to comment she opened a discussion with questions of what that actually meant and asked for thoughts, examples, stories. Read the whole discussion here.

On Digiday, Ricardo Bilton writes about publishers welcoming a new era of visibility. The Media Rating Council in the US has now set a standard for something they call “viewability”, content, in this case advertising, is only “viewable” if at least 50% of it is seen for one second or more. What this means for the publishing world? Find out here.

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