Marcus HauerAs part of our interview series with our tandem partners we are speaking this time with Marcus Hauer a consulting designer, who is currently helping with new products and design of the Hybrid Publishing Lab.

Julia Rehfeldt: Marcus Hauer, can you introduce yourself and tell us what you are currently working on?
Marcus Hauer: I’m a long-time digital product designer and consultant. For the last 20 years I’ve worked for Fortune 500

companies, startups and academia. I started out my career with programming and designing in my home town in former East Germany. After studying design in Cologne I founded my first company in Berlin around 2001. It was a new kind of design firm that focused on computational design, information design and visualization. Luckily our work was recognized around the world and we won several awards. In 2004 I moved to California and later joined IDEO, a global innovation consultancy. There I worked for clients all over the world and was based in San Francisco. Back in Europe I worked for several bigger startups, on company skunk works and helped build IDEO’s digital capability in Munich.

Currently I’m consulting various companies from small to big, mentor startups and working tirelessly on my next venture. A new service to find time for you.

Rehfeldt: From the standpoint of a designer, how did you become interested in consulting companies on their business and products?

Hauer: As design touches on so many things of how businesses operate it was a very natural move for me. It is very satisfying to be able to tell a CEO why he should do a certain product strategically, but also know what every small step would be to build and launch it. I can also easily obsess about design details for way too long. I guess it’s this breadth and depth that most new designers need if they want to go beyond being the icing on the cake.

Rehfeldt: As a Tandem Partner of the Hybrid Publishing lab, how will you contribute with your knowledge and experience to the creation of new forms for scholarly communication?

Hauer: I’m very excited to help all the teams in the lab with product creation and processes. Currently I’m mostly involved with a new tool and service to make academic e-Book creation painless and delightful.

Rehfeldt: What are new ways of (academic) reading and publishing in the digital age?

Hauer: First and formost there is no clear distinction between personal and work, between academic and commercial. Many services are being used and abused for any of those scenarios. Which makes it harder to capture an audience for a specific service.

In terms of services I think there are many new things, but for publishing I’m fascinated with how Medium ( is approaching this topic. Also Circa (, a news platform and app, tries to reinvent what news means in an always-on and in-beta world.

Rehfeldt: Can you give us a link to an interesting article or video that you have read or seen lately that you would suggest to our readers?

Hauer: The Future of the News Business: A Monumental Twitter Stream All in One Place by Marc Andreesen

Rehfeldt: Thanks for sharing your thoughts with us.

You can also follow Marcus Hauer on Twitter @mhauer. Coming up next: Dr. Geert Lovink.

Julia Rehfeldt


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