As a promotional tool for Miranda July‘s second film, The Future she invited her audience to sign up for a personal bi-weekly future outlook. Once signed up you would receive a cryptic message (part advice, part cautionary call for action) via email. Here is an example: “The Future: You are insulting yourself in ways I find insulting. Insult a hat like that and I promise the hat will cry. Today you stop. good luck, Miranda”, accompanied with a disclaimer: “When you feel that you are ready to face the future alone, unsubscribe by clicking here.” I still receive them to this day.
Just recently she launched the project We Think Alone. Same procedure: You sign up with your email address and then you’ll receive a weekly digest of private mails shared by famous people. Nine fellow artists, writers, theoreticians and actors have committed to share with Miranda personal email exchanges. She then compiles them under themes and distributes the piece to her subscribers. Themes thus far: Email about money, Email that contains an advice, Emails that have Obama in them. Lyrical, at times insightful and nicely assembled. A future of creative writing and publishing? It certainly raised the value of getting mail.
We Think Alone reminds me of an older artistic strategy of hers: Joanie 4 Jackie, an all girl video chain letter, where she invited young female video artists to share their videos with her that she would then arrange and distribute among subscribers as frequent special compilations.